I ran MoKiChU's Firmware : 14.1.60.1790 [18/08/2021] from
https://rog.asus.com/forum/showthread.php?117768-FIRMWARE-Intel-ME-(Z490) by first running the check as Admin then the install.cmd as admin. It went through the update then rebooted and rebooted and rebooted.........To the sum of 20+ times of clicking on, barely spooling the fans and turning on the rgb before shutting off again. Over and over. Can't just let it do that all day so shut it off with hopes that it would properly finish what ever it needs to do and well right back to it again on off on off.
I'm assuming it's rma time on this board since this isn't the bios can't just reflash it I assume.
I've used his ME Firmware on countless boards and done this process countless times with the varying updates as they are released and this is a first time something like this has happened.
Thank god back in on 2201.
Looks like it's still on the 14.1.60.1790 ME FW so maybe the ME FW needs an update to jive with 2301. Guess I'll run 2301 now that the ME is updated and see what happens. YOLO right?
BOOT LOOP.
Bios 2301 DOESN'T PLAY NICE WITH INTEL ME 14.1.60.1790