Well looks like Intel ME Firmware update just bricked my Asus Z490-I
I ran MoKiChU's Firmware : 14.1.60.1790 [18/08/2021] from https://rog.asus.com/forum/showthread.php?117768-FIRMWARE-Intel-ME-(Z490) by first running the check as Admin then the install.cmd as admin. It went through the update then rebooted and reboot...