Well, I got mine "fixed" but I am just a tiny bit unsure of what I did. I made a variety of changes in testing then it started working. I'm going to lightly blame either Aura Sync or AISuite3.
I went into BIOS qfan (F6) and tried to change w_pump+ and it would not accept anything other than 100. So I set the mode to "Auto" under W_PUMP+ header. I had uninstalled Aura Sync and G.Skill KM780 software as those were the most recent changes.
In DIPS5/FanXpert, I ran the "Fan Tunin" and it still wasn't registering speeds on W_PUMP+ header. Then I scrolled through the different headers in DIPS5 and then clicked on W_PUMP+. I set a curve and hit apply and it worked! This same path had not worked when I made my post earlier.
See if following that path helps out.
Good luck!