The below link breaks it down well. This is a major security event and ASUS is refusing to acknowledge it.
The amount of targetted users is irrelevant. If it were only 1 (Asus CEO / CFO?) i bet they'd be on their hind legs over this. They need to make a statement, push an update and DISABLE THAT CRAP by default in the BIOS. Or even better, remove it completely from the BIOS. It shouldn't even be in there (armory crate), that's sony rootkit type of stuff. Remember that?
This needs adressing like yesterday!