I notice that as well. I hate mostly when time for upgrade arrive and you need to sell such hardware because he bring you a lot of money necessary for next upgrade.
This motherboard same as GTX980Ti Matrix Gold is to have one owner whole life. Not someone to pay you as normal 980Ti and X99 motherboard.
Box is great. But I would like to ASUS keep and box for Formula and Extreme series same as last several years and for next generation.
They didn't change from 2010 and they should not change. Same package, transparent, heavy with thick cardboard and two cardbox inside...
Box could stay red even if hardware is black inside, or they could change on black, both versions are good.
But this was expected and everyone should know ASUS will realase premium Rampage black board with USB 3.1 2x Type A, 2xType C on back side (perfect USB 3.1 option),
two LANs, RGB, nice heatinks with ROG Logo, 4 strip header, CPU Pin protector, even DIMM Switch now you could disable DIMM slots if you use only 4 :)...metal reinforced slots,
10 SATA III Ports, not 8, not 12, exactly 10... NICE!... U.2 as well... All of this things are important and improvement over Rampage V Extreme...
I feel so bad because they didn't launch this board earlier on winter 2014/2015... I sit with smiley on face whole time looking and reading features on this motherboard...:) xaxaaa.
No further... this is TOP of X99. Final seal.
What they give and ROG USB Stick?
Maybe for easy BIOS Flashback?