Windows activation issue due to different digital licence despite full reformat and install ?

[Event2020]

I have a new ASUS ROG Strix G16 G614PM laptop that came with Windows Home so I purchased a digital key for Windows 11 Pro
and downloaded Windows 11 Pro from Microsoft using the media creation tool so I know the Win Pro is legit..

The OS drive was reformatted during the Win Pro install and as soom as it was done, I went into Win 11 Pro and
changed/added the new Win 11 Pro key, connected to the internet and tried to activate it.

I got the error:
"We have found a Windows 11 Home digital licence for this device running Windows 11 Pro.
To activate using this digital licence, you need to install Windows 11 Home."

I have performed these kind of operations many times before on different machines and
I have never had this issue before?

Can any suggest what can be done?

[ElectroStingz]

Hello,

Did you boot from the USB drive (media creation bootable ISO) and type the key during the install? (before it gets to installing it asks for a key or you have the option to choose "I do not have a key" < type key at this stage)

[Event2020]

Hey Electro

Yep, I used the known Generic Key, and once windows was installed I tried  the actual key that I had purchased.

[ElectroStingz · Accepted solution]

I see, you should use your new key instead during the installer as that will make it install Win 11 pro and once online it will activate.

[Event2020]

Thank you, perfect.