I wouldn't go for IC Diamond in a laptop, personally. A phase-change metallic alloy (like Indigo XTreme or even a cheap lump of Indium-bearing solder) would offer a much more robust thermal interface in a mobile unit which sees a lot of bumping around and not a lot of frequent internal servicing. I haven't seen any takeaparts for G752 models yet, but I expect Asus uses it's usual pink TIM goop and cheapish groove-wicked heatpipes as the primary cooling mechanism - upgrading to (more costly) sintered copper heatpipes would significantly improve cooling efficiency, especially if the laptop isn't always perfectly horizontal while in use.
Don't know much about those MSI uber laptops except that they apparently get really, really hot.
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