While researching my keyboard issues (dropped characters, general inaccuracy) in the forums, I decided to update BIOS from 201 to 203. Obtained G74sx.203 from the Asus site (today, 6/2) and did basic research on how to apply. Well, of course I found the recommendations to use Easyflash over Winflash. But, apparently, I did not dig deep enough into using Easyflash. Stupid me, I put the BIOS file on my 😧 partition. Easyflash didn't complain at all and applied the update, going through the standard erase/write/verify steps but instead of rebooting in 2 seconds, it shut down, never to power on again.
So, of course, further googling on asus easyflash uncovers that you really should use a USB stick formatted to FAT32 or else you'll trash your BIOS.
I submitted a tech support request though the contacts page on their site. They claim they'll be on this within 48 hours. I guess I'm just here to vent.
The thing that really chafes me is that I ultimately found the easy to follow steps on ASUS own knowledge article! There was absolutely no warning in that article about using a USB stick.