I had similar problems back in April when I bought my 690 Hero and a 3090TI. You were lucky, I didn't get any points until I contacted ASUS here:
eliterewards_support@asus.comIn the end it got sorted out, but took about 3 weeks and several e-mails to keep explaining the problem because nobody seemed to be reading the history. However, the staff were polite and like I said, it did get sorted.
Z690 Hero, 12900K, BIOS 4001, MEI 2433.6.3.0, ME Firmware 16.1.32.2473, 7000X Case, RM1000x PSU, ASUS TUF OC 3090TI, 2 x 16GB Corsair RAM @ 5200MHz, Windows 11 Pro 23H2, Corsair H150i Elite AIO, 4x Corsair RGB fans, 3x M.2 NVME drives, 2x SATA SSDs, 2x SATA HDs.