I thought this was an interesting Q&A with the Phison chairmen on their future product ambitions - especially this on PCIe based SSDs that should fit our M.2 slots in 2H2015. Even if they are not known for the best in performance, Phison are known for good value.
He also cites $60 mark for 256GB TWICE, so that's a key target for them.
The Pison PS5007 targets the PCI-e SSD market, featuring an 8-core architecture and supports Gen 3x4 standard and will be fabricated on a 28nm process at Taiwan Semiconductor Manufacturing Company (TSMC). The chip will be delivered for validation in January 2015 and become a built-in component for PC systems in mid-2015.
Q: What are the prospects for SSD and PCIe SSD devices?
A: PCIe-SSD devices are set to become mainstream technology in the future as the transmission speeds of SATA III SSD devices are expected to reach their limits soon. I expect shipments of PCIe SSDs to start gaining momentum in the second half of 2015, paving the way for them to become the mainstream in 2016.
Despite declining prices of SSDs in 2014, the penetration rate of SSDs in the notebook sector will reach only 5-10% in the year. However, the penetration rate is expected to reach 40-50% in the third quarter of 2015, and SSDs will replace traditional HHDs at the time when the unit price of 256GB SSDs dips to US$60.