what are the in game temps? if you don't have a side monitor (which is a good idea) you can always alt+tab to check on your monitoring software of your choice. Then if your temps look high you could, and should set a custom fan profile using (for example) MSI afterburner, I do and my 3x GTX's never overheat and stay very cool.
If the cards are in fact cool, I have no idea what it could be, possibly an unstable OC or squirrely board acting up???
PS: we have the same RAM lol looks badass, not to mention your rig is a superbly clean build lol
Rampage IV Extreme
55" Samsung 3D LED 1080p
19" NEC side monitor
4930k @ 3.9ghz (h100i)
Dominator GT 2133mhz 16gb
2xDomiatorGT RAM cooling fans
OCZ Vertex 4 RAID0 2x256gb
Silent Pro GOLD 1200
3xGTX 770's 4GB Windforce TRI-SLI
Sound Blaster Zx
Logitech Z5500 digital 5.1
2xLG 3D Blu ray burners
Silverstone Multi USB3 card reader
2x4terabyte WD backup sata6.0 drives
1x1terabyte WD backup sata6.0 drive
10 Antec tri cool 120mm fans
Razor Deathadder mouse
Corsair 600t
Win7-64bit