the instant it suddenly turned off, did you check for, let's say: heatsink temperature? it could be overheating, or one of your fans suddenly died, prompting the motherboard to shut down the system to protect itself. one way to tell this rather easily is to feel the heatsink with your own finger shortly after the computer shut down by itself and wouldn't turn back on.
if one or more of your fan died, during cold boot the bios will make noise, notifying you about it. this is what happened to me, my Closed loop watercooling radiator pump died on me. i was curious so i poked a feel on the actual thing sticking above my CPU, and it was HOT!.
left it alone for a day, power on the next day due to curiosity. the bios screamed at me that CPU_FAN reads N/A speed. i powered it back off immediately and went to get a temporary cooler. then again i disabled the ROG boot splash screen and used the American Megatrends post view. i have no idea how it'll look like if ROG boot splash is turned on.
could also be short circuit. this unfortunately i can't help much.
no siggy, saw stuff that made me sad.