Ok, solved. It was on "Smart Auto" by default.
Intel xHCI Mode [Smart Auto]
[Auto]
Keeps the last operation of xHCI controller in OS during bootup.
[Smart Auto]
Enables the operation of xHCI controller.
[Enabled]
Enables the xHCI controller.
[Disabled]
Disables the xHCI controller.
I set to disabled, and now it's ok, but I don't know what's the impact of the setting either on Win7 and WinXP. On "Enabled" it also loses power.
edit: by the way, now that I remember, I might have not flashed the BIOS using the special USB port on the rear, is it that important? I say because I have another problem, no board HDMI output to TV (not even POST), but I will open a thread for that.