My machine does the same for 2-3 seconds soon after power-on. Not sure which fans are spinning up exactly, as I was just listening (I have two motherboard connected fans, 3 case fans controlled by a Corsair Commander and then 3 fans on my AIO), but I think it is all a normal part of the Asus POST process and I don't think there is anything that can be done to change the behaviour...
Z690 Hero, 12900K, BIOS 3701, MEI 2407.6.1.0, ME Firmware 16.1.32.2473, 7000X Case, RM1000x PSU, ASUS TUF OC 3090TI, 2 x 16GB Corsair RAM @ 5200MHz, Windows 11 Pro 23H2, Corsair H150i Elite AIO, 4x Corsair RGB fans, 3x M.2 NVME drives, 2x SATA SSDs, 2x SATA HDs.