My machine does the same for 2-3 seconds soon after power-on. Not sure which fans are spinning up exactly, as I was just listening (I have two motherboard connected fans, 3 case fans controlled by a Corsair Commander and then 3 fans on my AIO), but I think it is all a normal part of the Asus POST process and I don't think there is anything that can be done to change the behaviour...
Z690 Hero, BIOS 2703, MEI 2316.5.0.0, ME Firmware 16.1.30.2264, 7000X Case, RM1000x PSU, i9 12900K, ASUS TUF OC 3090TI, 2 x 16GB Corsair RAM @ 5200MHz, Windows 11 Pro 22H2, Corsair H150i Elite AIO, 4x Corsair RGB fans, 3x M.2 NVME drives, 2x SATA SSDs, 2x SATA HDs.