assuming that all the power cables are connected properly and ram is sitting well, go with minimum bios customizations, preferably don't OC the processor yet, and more importantly, DROP the xmp for a while (don't activate it), see how it goes
If there are no errors, assuming the ram is alright, you could try some older bios versions, maybe 0902 or 1007, but good luck with that, XIII is not going well with 10th & 32 GB over 3200MHz. Freezes, infinite loops, sudden shutdowns and so on.
I really tried for over three months stabilizing XIII and 10900K, after seeing other users having the same issue, I just gave up and bought Z490. But using an old bios, prior the 11th odyssey, to be stable.
It's all because 11th, they probably should do two bios versions. They also broke Z490 because of 11th.
PS: deactivate asus create and AS media from bios.
Also, I'm not updating firmware, since it's 98% security-related and little by little performance is lost over time. Sometimes even stability, see 14.1.65.1969 loop issues.