Your HAF case has fairly clean front-to-back airflow. But the two GPU cards (with their two pairs of ACX3.0 fans) disrupt airflow. Your PSU fan might or might not also disrupt airflow.
Remember that reference high-end GPU cards typically use a (NVTTM-style) cooler with a blower fan designed to move a lot of air from the front of the card to to the rear slots (where almost all of the hot air is exhausted out of the chassis). But nonreference GPU cards often reengineer some sort of "improved" GPU cooler system - which invariably involves more fans ramming more air onto the card, they do indeed often run cooler (in isolation) than their boring reference counterparts, but only a fraction of the heat is exhausted out the rear of the chassis and a lot of the heat ends up spilling around the edges of the card onto the motherboard and the rest of the system. They're designed to sell leet GPU card cooling dominance, they're not really designed for optimal multi-GPU installations, all those fans just trap hot air in a dead or recirculating zone where the hot air has nowhere to go except maybe flowing across the cards again and again. It'll work, but it's counter-efficient and overall temps around one or both GPU cards tend to idle higher and throttle lower, ramping up the fans with more and more speed does force a little bit more hot air to be expelled (along an ever-diminishing curve) at the cost of much noise output (along an ever-increasing curve). There's good reason why blower-style "reference" coolers are the only approach in server racks populated with blade upon blade of densely-packed multi-GPU madness. Your HAF case helps a lot, changing to another case could make things better or could make things much worse.
Liquid-cooling your GPU cards would vastly improve specific and overall thermal performances. Plus you wouldn't need that huge side-intake fan, it's a "quiet" model but it's also placed where the operator will hear it most. A portion of the air it sucks into the chassis gets sucked up (and exhausted by) the GPU card fans, but a portion of it works against the airflow generated by the front-intake chassis fan. You could get better airflow efficiency (and less noise) by installing an internal fan or a slot cooler under your bottom GPU card, something that sucks air from inside the case and blows it towards the GPU cards.
Akust sells a variety of internal cooler/mounting kits, I've been impressed by this
AzenX Blitztorm System Slot Cooler before, and I've tried many kinds of PC fans over many years but I keep going back to
Noctua Industrials.
Alternately, you could fashion some sort of cylinder to directly duct airflow from the chassis side fan to the GPU card "intake" surfaces. I've seen everything ranging from "ghetto" duct-tape-and-soda-bottle to "gaming" products (like those sold by Akust) to DIY precision-machined metal enclosures.
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