Before anyone starts with the ideas: I went from 20H1 all the way down to a base install of the latest release version, and brand new headset. Sonic studio still does not load at start. Neither 1.1.17 or the updated 1.1.18. Firmware has been updated, downgraded...blah blah. Apparently other ASUS software is having the same issue.
Just as an additional note. The software works fine from S3 resume. It's only when rebooting the system, it will not "Launch at Startup"