Looks like a broken update. The first thing to try would be to use the Armoury Crate Uninstall tool followed by reinstalling.
Link to Armoury Crate Installer and Uninstaller https://www.asus.com/supportonly/Armoury%20Crate/HelpDesk_Download/
Here is a thread that goes into detail about how i have fixed broken Armoury Crate installs in case you want to check it out. https://rog.asus.com/forum/showthread.php?126019-Jimbo%92s-uninstall-procedure-for-a-problem-free-re...
Hey Jimbo93, thank you for that tip but unfortunately it seems that things have gotten much worse now...
I removed those reg entries and such and reinstalled AC but now it doesn't even detect my laptop as an aura device... so the lights have reverted to the default RAINBOW... Would you happen to have any other advice I could try out?