You both made good points there. To a casual eye the hardware specs sound different. When in reality they're probably the same but marketing speak has taken effect. This is problematic for us as customers because it makes decision making that little bit more confusing.
To Asus: if it's the same codec describe it the same, don't obfuscate it. It doesn't help your customers! Also, if there was a problem with the drivers (eg: the recent realtek ones) then don't just pull them - put an explanation on the support site so customers know WHY they were pulled. It might help poor suckers like me who downloaded, installed and had problems.
I wouldn't mind Asus (or any company) bundling extra stuff with drivers. BUT they need to be clear and upfront about it and include simple options that allow us to choose what gets installed. As a (bad) example, the 8960 realtek drivers from the CH8DH download have install.bat, Setup.exe, AsusSetup.exe all in the root folder. That's poor design, the root folder should have probably two files - readme.txt and install.bat. And readme.txt just says run install.bat. Everything else is in nested subfolders so there is no confusion.
Similarly, those subfolders should have names that are more meaningful to a user than UWP, VAD and Win64. Although, if they do this next step it shouldn't matter... When the installer starts it ABSOLUTELY should ask us which components we want to install, not default to installing EVERYTHING! Ask me if I want Sonic Radar (I DON'T!), Sonic Studio, A-Volute etc. And while we're at it, actually give at least some explanation of what each component is for.
And finally, they need to have a proper uninstall that completely cleans up everything the install did. It shouldn't be on the user to try to figure out how to uninstall each component and HOPE that they got them all.